With the global recession forcing companies to revert their marketing budgets from above-the-line to below-the-line, web design and SEO institutions have become hot property. It seems that everyone wants a slice of the software design pie and with good reason. New Media is marketing the street in the future and ignoring your business’ online presence is tantamount to professional suicide.

By ensuring that online marketing is up to scratch you can increase the exposure of the company and more people realize this, the more important the appearance and usability of their websites will be. But how do you go about managing your site? As a content management system is right for you and your business? This is a deceptively simple question with a complex answer is based on numerous variables.

Select the appropriate CMS depends on the available budget, your nature site, as well as technical skills. The easiest way to go about it is to find the exact nature of your needs before you even begin to compare the features of different content management systems. Here are some questions you need to consider before you set out in the digital wilderness to find the right product

1. How much control do not desire you? Depending on the nature of the project, you may want to be intimately involved in every aspect of content management, but on the other hand, you might want to include this responsibility to a third party. In that case, you can choose the product that is hosted by its developers and can then be accessed by the browser. There are providers that will allow you to hire the services of a month which also provides a little more flexibility. If you prefer to have control of the hand, although it would be a better idea to invest a software system that can be installed directly on your server.

2. How is your company based? Being responsible to one person, or it is going to run a complex system of contributors and editors? The more involved teamwork system, the larger the system needs to be. Smaller systems can buckle under pressure and end up being more trouble than they are worth.

3. What is the current system like? It’s all good and well to spend time and money to get a spunky new CMS, but if it does not play well with current computer system you may be in for a bit of a bumpy ride. If you already have an internal network or database you will want to make sure that it can connect to your CMS, in order to reduce data extraction, etc.

4. Will you be kept in the loop? Content management systems, like all other web-based platform, are constantly evolving and updated. It is wise to ensure that you will be privy to new features and services as part of the purchase contract.

5. How user-friendly are the tools? It is important that you invest in a product that combines a user-friendly tool and flexibility. If you will have a lot of editors and contributors to the project you also need to consider how much time you are willing to devote to training. Tools you need for complicated problems will need to be more complex, but should ideally be easy to master in a short time

And there you have it -. These five questions should give you plenty of constructive things to consider. Take the time to weigh your options carefully, a good CMS system has the potential to make or break the project.

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